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In-Vehicle UX

Bose Again Leads in Premium Audio Brand Perception

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Report Summary:

Strategy Analytics surveyed consumers in the US and Western Europe regarding their perception of premium audio brands. More consumers rated Bose as a preferred brand than any other in the US, UK, France, and Germany. The percentage that rate Sony as a preferred brand fell in both the US and Western Europe. Bang & Olufsen had a strong showing in Western Europe, and can challenge Bose if they improve consumer awareness. Apple was a polarizing brand for premium audio in Western Europe.

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