In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

Benefits of Context-Aware Systems Must Be Explained to Automotive Consumers



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Report Summary:

Strategy Analytics surveyed drivers in the United States, Western Europe, and China about their interest in certain use cases for contextual awareness with in-vehicle systems.  Broad interest in systems which learn drivers’ habits is confined to younger age groups and premium vehicle owners.  However, when asked about 2 specific navigation-related use cases for context-aware systems, interest was nearly universal across all regions and demographics.


Table of Contents

1.  Executive Summary
2.  Introduction and Methodology
     2.1  Introduction
     2.2  Methodology
3.  Self-Learning Systems
     3.1  US
     3.2  Western Europe
     3.3  China
4.  Prediction of Future Traffic
     4.1  US
     4.2  Western Europe
     4.3  China
5.  Prediction of Frequently Travelled Routes
     5.1  US
     5.2  Western Europe
     5.3  China
6.  Conclusions
7.  Contact the author of this report
8.  Appendix:  Respondent Profile

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