Strategy Analytics surveyed consumers in the UK regarding their interest in self-driving vehicles, and services which could utilize self-driving vehicles. Consumer interest was high for traffic jam assist features in personal vehicles and public transport systems that utilize autonomous vehicles or pods. A lack of trust in the current state of self-driving technology was the most-frequently cited reason for disinterest in autonomous personal vehicles or services.
1. Executive Summary 4
2. Introduction and Methodology 5
3. UK Consumer Perceptions of Autonomous Vehicles 6
3.1 Autonomous Highway Driving 6
3.2 Traffic Jam Assist 7
3.3 Fully Autonomous Vehicle 9
3.4 Self-Driving Taxi/Uber Service 11
3.5 Self-Driving Car Sharing 12
3.6 Self-Driving Public Transport Vehicles 14
4. Conclusions 17
5. Analyst Contacts 18
6. Appendix A: Respondent Profile 19
Sony’s Bravia Inspired Display had Greatest Impact on Sony XZ1 Consumer Reviews in Japan
Auto Safety - A Dickensian Tale
Mar 22, 2022
UX Soup: Episode 72 - CES 2022 Recap
Jan 11, 2022
UX Soup: Episode 70 - 2021 Year in Review
Jan 04, 2022