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In-Vehicle UX

Autonomous Vehicles: UK Consumer Perspectives

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Report Summary:

Strategy Analytics surveyed consumers in the UK regarding their interest in self-driving vehicles, and services which could utilize self-driving vehicles. Consumer interest was high for traffic jam assist features in personal vehicles and public transport systems that utilize autonomous vehicles or pods. A lack of trust in the current state of self-driving technology was the most-frequently cited reason for disinterest in autonomous personal vehicles or services.

Table of Contents

     3.1     Autonomous Highway Driving  6

     3.2     Traffic Jam Assist 7

     3.3     Fully Autonomous Vehicle  9

     3.4     Self-Driving Taxi/Uber Service  11

     3.5     Self-Driving Car Sharing  12

     3.6     Self-Driving Public Transport Vehicles  14

7.        Appendix B: Survey Questions  21

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