In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

Automated Driving: New and Old Concerns Affect Consumer Interest

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Report Summary:

Strategy Analytics surveyed vehicle owners in the US, Western Europe, and China regarding their interest in automated parking and driving features, including traffic jam assist and automated highway driving.  Consumer interest in these features is mixed, trending upward in some regions, but falling precipitously in others.  Concerns vary among skeptics of automated driving, and stakeholders who focus solely on "trust" concerns could be ignoring several other prominent issues with these systems.

Table of Contents

- Executive Summary

- Consumer Interest in Automated Driving Features

- Reasons for Lack of Interest in Automated Driving Features

- What Will It Take to "Level Up" Automated Driving?

- More Information

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