In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

At Least It Looks Nice: Design Concerns for Tesla's New Gear Shift



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Report Summary:

One way Tesla revolutionized the automotive vertical was by using over-the-air communication for everything from drive feature upgrades to UI updates.  But in 2021 Tesla is now innovating for innovation’s sake, rather than considering safety or context of use.  The recent news regarding an AI-and-touchscreen-based gear shift in forthcoming Tesla systems illustrates the dangers of unregulated UI design, and the extent to which regulators have fallen asleep at the wheel.


Table of Contents

- Tesla's Automated and Touchscreen Gear Shifters

- Who's to Blame for Unsafe Design?

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