In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

Apple iOS in the Car Likely to Fall Short of User Expectations

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Report Summary:

On June 10, Apple unveiled iOS 7 which will include “iOS in the Car” allowing Apple iPhone owners to view and access their phone through the vehicle’s head unit, similar to MirrorLink. The experience for basic music and phone will likely be simple, but Strategy Analytics believes that the Apple Maps experience will need improvement as well as new features if consumers are going to latch on to it. Since connectivity is tethered through the smartphone, iOS in the car will lack those features which could utilize vehicle data.

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