In-Vehicle UX

Android Auto and CarPlay Remain Popular Among Owners

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Report Summary:

Strategy Analytics surveyed new vehicle owners in the US with Apple CarPlay and Android Auto to examine usage and satisfaction. Usage of smartphone mirroring systems has increased, with owners relying on them for a majority of media and navigation tasks in the car.  Android Auto and CarPlay owners are increasingly enthusiastic about these systems, a finding which has important implications for future infotainment design.

Table of Contents

1.  Executive Summary

2.  Introduction and Methodology

3.  Audio Usage

4.  Navigation Usage and Satisfaction

5.  Speech Recognition Usage and Satisfaction

6.  Apple CarPlay and Android Auto Satisfaction

7.  Concluding Insights

8.  Analyst Contacts

9.  Respondent Profile

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