In_Vehicle_UXIn Vehicle UX

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Author: Chris Schreiner
Publication Date: Jul 03 2014
Pages: 5
 Report Type: Insight, Word

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Report Summary:

Last week Google unveiled Android Auto which combined with Apple’s CarPlay threatens to take the in-vehicle infotainment user experience away from the OEMs. Android Auto’s announcement focused solely on Android features such as Google Navigation, Google Now, and basic phone features though they will be opening their SDK for third party apps. Android Auto is likely to provide a simple method for users to make phone calls, navigate, and play music but OEMs need to ensure easy transition between the embedded infotainment system and Android Auto.

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