In_Vehicle_UXIn Vehicle UX

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Author: Chirag Upadhyay
Publication Date: Jun 09 2023
Pages: 25
Report Type: Report, PowerPoint
In-Vehicle UX

2023 TechInsights Consumer Satisfaction with In-Car Touchscreens Survey Report

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Report Summary:

TechInsights undertook a worldwide internet-based survey to investigate consumers’ satisfaction with their on-board touchscreen and features. A total of 3,667 car owners across the US, UK, France, Germany, Italy, and China were surveyed. From this broad sample, only car owners who had integrated touchscreens in their vehicle were asked questions about that HMI. In the latest survey the younger drivers showed a higher satisfaction rate as they find the technology easy to use and very satisfied with overall performance. In terms of the market, for most respondents in the US the satisfaction rate across all questions remained high whilst the European users were harder to please, and the Chinese drivers are very satisfied across the board. Detailed guidelines can be provided when combining subjective and objective data through in-depth benchmarking of current solutions.


Table of Contents

- Executive Summary

- Regional Overview

- In-Car Touchscreen Satisfaction in  the United States

- In-Car Touchscreen Satisfaction in Western Europe

- In-Car Touchscreen Satisfaction in China

- In-Car Touchscreen Satisfaction across Vehicle Brands by Region

- Overall Insights

- Next Steps

- More Information

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