In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

2023 Premium Audio: Premium Audio Faces a Changing Environment



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Report Summary:

TechInsights undertook an internet-based survey to investigate consumers’ perception of audio brands as well as their willingness to pay for premium audio systems in the US and the UK.

A total of 557 car owners across the US (296) and the UK (261) were surveyed.


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