In_Vehicle_UXIn Vehicle UX

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Author: Monica Wong
Co Author: Diana Franganillo
Publication Date: Aug 16 2022
Pages: 27
Report Type: Presentation, PowerPoint
In-Vehicle UX

2022 Vehicle Package Payment Models: Are Heated Seat Subscriptions That Outrageous?



Report Summary:

The Connected Car provides the ability to not only debug the vehicle during its operational life, but also to continuously evolve it beyond the configuration first delivered from factory, without having to pay a visit to the dealer, provided the appropriate hardware is already fitted. For the OEM, this will mean an additional source of income and a drastic reduction on vehicle diversity, but also increased OTA complexity. For the end customer this will mean that the vehicle can evolve and adapt to their dynamic needs and context, and not only for the first vehicle buyer.

Are customers really prepared to not only pay for features upfront but also to subscribe to them whilst convenient, or even to pay only when they use them? This report looks the  preferences in paying for vehicle features for consumers in the US, Europe, and China across different car brands.

Table of Contents

  1. Introduction
  2. Paying for packages by Region
  3. Paying for packages: US
  4. Paying for packages: Western Europe
  5. Paying for packages: China
  6. Case Study: Paying for packages in the West: BMW, Ford and Tesla
  7. Overall Insights
  8. Contact the Authors

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