In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

2022 Stationary Moments Report - Are They Worth Augmenting or Revolutionising the Cabin

Report Summary:

Several reasons could lead to drivers spending some time in their vehicles whilst stationary, such as waiting to meet or pick up others or finishing listening to your favourite part of a radio show. However, the main reason drivers spend a significant amount of non-driving time sitting in the car is charging its battery.

OEMs are increasingly spending more efforts in creating more fulfilling stationary moments, such as Tesla with their video streaming, games and internet browser, Polestar with streaming as well, Mercedes EQS’ minigames. Tier 1 suppliers such as Harman envisioned vehicle occupants enjoying immersive and personalised live or virtual concerts –the latter in the absence of live music events during the pandemic-.

But not all demographics in the West experience stationary moments frequently, and despite battery electric vehicles market is forecast to grow at a CAAGR of 31% over 2021-2026, most customers belonging to the prime car-buying segments do not expect these moments to increase for them. In this context, is it worthwhile for OEMs targeting those segments in Western Europe and the States to design their vehicle interiors to elevate stationary moments or simply to enable them? What’s the situation for China?

Table of Contents

  1. Introduction
  2. Frequency of Stationary Moments by Region
  3. Changes Expected To Stationary Moments by Region
  4. Overall Insights
  5. More Information

For more information about our services please contact us or email
Buyer Research

CV-19 Consumer Actions,Attitudes and Behavior Changes in China, UK, and US

Find out more


  • This report is available for individual purchase.
  • US and global visitors can buy this report for $1399.
  • UK visitors will be charged £1000.
    Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message:

please enter captcha from left