In_Vehicle_UXIn Vehicle UX

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Author: Diana Franganillo
Publication Date: Jun 09 2022
Pages: 15
Report Type: Report, PowerPoint
In-Vehicle UX

2022 Premium Audio Report: Sony and Bang & Olufsen Closing In On Bose



Report Summary:

Strategy Analytics undertook an internet-based survey across the US and Western Europe to investigate consumer interest and willingness to pay for an in-vehicle premium audio system as well as consumer brand perception for 21 premium audio brands.
 

Table of Contents

- Executive Summary
- Consumer Interest in Premium Audio
- Consumer Willingness to Pay for Premium Audio
- Premium Audio Brand Perception 
- Overall Insights
- In Search of a Future for Premium Audio
- More Information

 

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