In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

2022 Gaming Report: Prime Car-buying Segments Become More Avoidant



Report Summary:

Strategy Analytics undertook a worldwide internet-based survey to investigate car owners’ interest in in-vehicle gaming.

A total of 4,990 car owners across the US (1,586), UK, France, Germany, Italy (1,681 in total), and China (1,723) were surveyed.
Consumers were asked about their interest in having video games or gaming apps available in the vehicle for passengers to play, and for the driver to play when the vehicle is not in motion. 

Table of Contents

  1. Executive Summary
  2. Interest in Car Gaming
  3. Interest in Car Gaming by Age
  4. Interest in Car Gaming by Tech Group
  5. Overall Insights
  6. More Information

 


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