In 2018, SA looked at how drivers placed the importance of driving features in cars that generally showed vehicle features becoming increasingly important.
This report provides the updated results of a recent online survey in the US, Western Europe, and China looking at which overall features are important to drivers when deciding on a vehicle to purchase.
It also provides insights on whether these priorities vary with age, tech adoption group, or income.
Vehicle Feature Importance by Region
Vehicle Feature Importance by Age
Vehicle Feature Importance by Tech Group
Vehicle Feature Importance by Income
Overall Insights
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