In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

2021 Vehicle Purchase Priorities: Despite Covid-19, Cost is Not What Matters Most

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Report Summary:

In 2018, SA looked at how drivers placed the importance of driving features in cars that generally showed vehicle features becoming increasingly important.

This report provides the updated results of a recent online survey in the US, Western Europe, and China looking at which overall features are important to drivers when deciding on a vehicle to purchase.

It also provides insights on whether these priorities vary with age, tech adoption group, or income.

Table of Contents

Introduction and Methodology

Vehicle Feature Importance by Region

Vehicle Feature Importance by Age

Vehicle Feature Importance by Tech Group

Vehicle Feature Importance by Income

Overall Insights

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Covid-19 is the largest global disrupter we've seen in generations. In times of uncertainty comes opportunity, which means winners and losers. What will it mean for your company? How are your users and consumers changing their behavior? And just what will the post-coronavirus market landscape look like?

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