In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

2020 ADAS UX: Positive Movement but Room for Improvement

Available to Clients Only

This report is available to Strategy Analytics clients only. You can see the benefits of becoming a client here.

Already a client, login to download this report.

To discuss pricing options please contact our sales representative.
Contact Us

Report Summary:

Strategy Analytics surveyed owners of vehicles equipped with specific ADAS features in the US, China, and Western Europe regarding their satisfaction with these features. Satisfaction with ADAS has stayed relatively robust, though some differences are noted between certain features, brands, and demographic segments.  With more advanced features coming to market in higher-volume makes and models, consumer interest and satisfaction with ADAS is entering a period of churn, and automakers find themselves at unique crossroads.

Table of Contents

- Executive Summary

- Owner Satisfaction with ADAS Features

- Overall Insights

- Beyond Safety:  What's Next for ADAS?

- More Information

For more information about our services please contact us or email

Electric Vehicles

Governments and environmentalists alike continue to push, rightfully so, to create cleaner methods of transport. But can electric vehicles fill that requirement? How can consumers be persuaded to switch? And is the automotive supply chain actually ready for this change?

Find out more

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message: