In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

2020 ADAS UX: Positive Movement but Room for Improvement

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Report Summary:

Strategy Analytics surveyed owners of vehicles equipped with specific ADAS features in the US, China, and Western Europe regarding their satisfaction with these features. Satisfaction with ADAS has stayed relatively robust, though some differences are noted between certain features, brands, and demographic segments.  With more advanced features coming to market in higher-volume makes and models, consumer interest and satisfaction with ADAS is entering a period of churn, and automakers find themselves at unique crossroads.

Table of Contents

- Executive Summary

- Owner Satisfaction with ADAS Features

- Overall Insights

- Beyond Safety:  What's Next for ADAS?

- More Information

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