In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

2019 Premium Audio Report: Bose Continues to Dominate a Changing Landscape

Available to Clients Only

This report is available to Strategy Analytics clients only. You can see the benefits of becoming a client here.

Already a client, login to download this report.

To discuss pricing options please contact our sales representative.
Contact Us

Report Summary:

Strategy Analytics surveyed consumers in the US, Western Europe, and China with regards to their interest and willingness to pay for an in-vehicle premium audio system.  Consumers in Western markets were also asked about their perception of 16 different premium audio brands.  Premium in-car audio remains valuable for consumers overall, despite the fact that interest has slipped in one key Western market.  Bose remains the most preferred audio brand in all markets, though at least 5 other brands are viable competitors.  Changing media consumption habits in the car could spell opportunity for savvy stakeholders.

Table of Contents

- Executive Summary

- Consumer Interest in Premium Audio

- Consumer Willingness to Pay for Premium Audio

- Premium Audio Brand Perception

- Overall Insights

- In Search of a Future for Premium Audio

- More Information

For more information about our services please contact us or email
Buyer Research

USA Smartphone: Consumer Purchase Intentions

Find out more

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message: