Author: Derek Viita

Publication Date: May 23 2019

Pages: 15

Report Type: Buyer Analysis

 In-Vehicle UX

2019 ADAS UX: Interest Turning Into Satisfaction

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Report Summary:

Strategy Analytics surveyed owners of cars equipped with specific ADAS features in the US, Western Europe, and China regarding their satisfaction with these features.  Consumers are showing strong and wide-ranging satisfaction, after many years of strong (though fracturing) interest. Pockets of dissatisfaction were found among certain age groups and brand ownership groups.  To ensure continued satisfaction, automakers and suppliers must guard against the fracturing interest in ADAS, and improve the usability and practicality of these features.

Table of Contents

- Executive Summary

- Owner Satisfaction with ADAS Features

- Overall Insights

- What's Next for ADAS?

- More Information

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