In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

2018 Privacy Report: Consumers Hesitant to Share In-Car Data for Any Purpose

Available to Clients Only

This report is available to Strategy Analytics clients only. You can see the benefits of becoming a client here.

Already a client, login to download this report.

To discuss pricing options please contact our sales representative.
Contact Us

Report Summary:

Strategy Analytics surveyed consumers in the US, Western Europe, and China regarding willingness to share their car-related data for a variety of use cases.  Consumers worldwide are largely unwilling to share their driving patterns or in-car habits for any purpose, though a few are more willing to make an exception for one specific use.  In a post-GDPR landscape, automakers and suppliers must be mindful of differentiating between "big data" and "smart data."

Table of Contents

1.  Executive Summary

2.  Introduction and Methodology
     2.1  Introduction
     2.2  Methodology

3.  Consumer Interest in Sharing Private Data
     3.1  US
     3.2  Western Europe
     3.3  China

4.  Insights

5.  Big Data versus Smart Data, and Other Privacy-Related Questions

6.  Appendix A:  Respondent Profiles

7.  Appendix B:  Survey Questions

For more information about our services please contact us or email
Buyer Research

Xiaomi a Premium Brand for UK Smartphone Buyers?

Find out more

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message:

please enter captcha from left