Strategy Analytics surveyed consumers in the US, Western Europe, and China regarding willingness to share their car-related data for a variety of use cases. Consumers worldwide are largely unwilling to share their driving patterns or in-car habits for any purpose, though a few are more willing to make an exception for one specific use. In a post-GDPR landscape, automakers and suppliers must be mindful of differentiating between "big data" and "smart data."
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