In-Vehicle UX

2017 Infotainment Usage and Interest: Digital Music Fragmenting the Landscape




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Report Summary:

Strategy Analytics surveyed consumers in the US, Western Europe, and China regarding their usage of in-car infotainment, as well as their interest in infotainment features for their next vehicle.  Consumers who have long been interested in portable digital media and streaming internet radio are now beginning to use these features regularly in the car.  Usage of these features has now overtaken the CD player in many key demographics.  This trend has important implications not just for the future of in-car radio, but for the advance of CarPlay and Android Auto.



Table of Contents

1.  Executive Summary

2.  Introduction and Methodology
     2.1  Introduction
     2.2  Methodology

3.  Infotainment Usage
     3.1  US
     3.2  Western Europe
     3.3  China

4.  Infotainment Interest
     4.1  US
     4.2  Western Europe
     4.3  China

5.  Conclusions
     5.1  Radio
     5.2  CD Players
     5.3  Digital Music
     5.4  Overall

6.  Analyst Contacts

7.  Appendix A:  Respondent Profile

8.  Appendix B:  Survey Questions

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