Connected_MobilityConnected Mobility

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Author: Diana Franganillo
Publication Date: Jan 13 2022
Pages: 20
 Report Type: Report, Word

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Connected Mobility

UX Evaluation: Free2Move Carsharing



Report Summary:

Strategy Analytics conducted a user experience evaluation of the FREE2MOVE carsharing service from PSA. FREE2MOVE, one of the four main carsharing services in Madrid, offers a versatile and healthy fleet at competitive prices when booked by the minute, not so much by the hour. Their app is usable, although there is much room for improvement and would benefit from some additional features. 
Table of Contents

1. Executive Summary. 4

2. Registration and Cost Structures. 6

3. Finding and Reserving a Vehicle. 9

4. Accessing the Vehicle. 11

5. In-Vehicle and Active Rental UX. 13

6. Ending a Rental 15

7. Insights and Recommendations. 17

8. Analyst Contacts. 19

8.1 Other Contacts: 19

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