Strategy Analytics conducted a user experience evaluation of Waive (formerly WaiveCar), a car-sharing service using a fleet of Chevrolet Sparks and Hyundai Ioniqs. Waive’s unique advertising-subsidized model, which provides 2 hours of free rental time, has garnered a great deal of attention from investors and media alike. But despite the hype, hard realities persist. Short-term car-sharing is ideal for only a few transport use cases, and Waive must make several changes to optimize for these.