Connected_MobilityConnected Mobility

Ask the author
Author: Derek Viita
Publication Date: Sep 17 2020
Pages: 23
 Report Type: Benchmark

Related Reports

Connected Mobility

User Experience Evaluation: Gig Car Share from AAA



Available to Clients Only

This report is available to Strategy Analytics clients only.

Become a Client

Strategy Analytics is a leader in supporting companies across the planning lifecycle through a range of research solutions. Please contact us to learn more about the benefits of becoming a client.

Contact Us

Report Summary:

Strategy Analytics conducted a user experience evaluation of Gig, a car-sharing service from the American Automobile Association.  Mobility services aimed toward car-less millennials (especially in North America) are only as good as their apps and connectivity protocols, and unfortunately this is where Gig falls flat.  Free-floating car-sharing has numerous inherent advantages over station-based models, but the emphasis on use of a mobile app and unreliable connectivity for all car-related tasks creates a built-in blocker.
Table of Contents

1.  Executive Summary

2.  Registration and Cost Structures

3.  Finding and Reserving a Vehicle

4.  Accessing a Vehicle

5.  In-Vehicle and Active Rental UX

6.  Ending a Rental

7.  Insights, Recommendations, and COVID-19 Considerations

8.  Analyst Contacts

For more information about our services please contact us or email support@strategyanalytics.com

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Name:
Email:
Telephone:
Country:
Inquiry / Message: