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Author: Ben Lundin
Publication Date: Apr 09 2019
Pages: 15
Report Type: Insight, Word

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Report Summary:

This insight provides an overview of Lyft’s financials, and also analyzes the company’s long-term and short-term prospects. This includes Strategy Analytics’ assessment of Lyft’s path to profitability.
Table of Contents

1.    Executive Summary    3
2.    Revenues Explained    4
3.    How Lyft’s Incentive Programs Impact Revenue-as-a Percentage of Bookings and Sales & Marketing Expenses    7
4.    Costs Explained    10
4.1    Cost of Revenue    10
4.2    Operations & Support    11
4.3    Research & Development    11
4.4    Sales & Marketing    12
4.5    General & Administrative    12
5.    Implications    13
6.    How Can We Help You?    15

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