Author: Kevin Li


Publication Date: May 16 2017


Pages: 37


Report Type: Report, Word



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Report Summary:

Mobility service is the hottest phrase addressed by OEMs in their strategies in recent years. As one of major service types, car sharing services are booming in the global market. Driven by supportive policies from China’s central government and local government bodies, the electric vehicle-based car sharing service industry is growing rapidly in China.

This report investigates and analyses the business opportunities for mobility services primarily from the OEM’s viewpoint. It covers service structures both for global OEMs and domestic OEMs by analysing their strategies, investments, partnerships, and business footprints. It also provides a deep dive analysis of select OEMs’ dominant mobility service in China’s market via a real case study that discloses the major business models and concludes with development trends and opportunities.



Table of Contents

1.    Executive Summary
2.    General Overview of Major Mobility Service Providers in China

 2.1    Policy Environment
  2.1.1    Central Government Policies
  2.1.2    Local Government Policies
 2.2    General Market & Ecosystem Overview
  2.2.1    OEM dominant
  2.2.2    Dealer/rental company based service operator dominant
  2.2.3    3rd party service provider dominant
  2.2.4    Other players dominant
 2.3    Business Analysis for Representative Mobility Service Providers
  2.3.1    Business Analysis for Typical Mobility Service Providers in China
  2.3.2    Business Model Analysis-A Real Case
3.    OEMs' Mobility Service Development in China
 3.1    General Overview for Major OEMs' Mobility Service Layout in China Market
 3.2    Major OEMs' Mobility Service Footprints in China
  3.2.1    BAIC
  3.2.2    BYD
  3.2.3    Changan
  3.2.4    Chery
  3.2.5    Dongfeng
  3.2.6    FAW
  3.2.7    Geely
  3.2.8    Lifan
  3.2.9    SAIC
 3.3    Global OEMs' Mobility Services’ Footprints in China
  3.3.1    BMW
  3.3.2    Daimler
  3.3.3    Ford
  3.3.4    General Motors
  3.3.5    Volkswagen
 3.4    Pain points & Future Opportunities
  3.4.1    Customer, Service Provider, and OEM Pain Points
  3.4.2    Influencing Factors & Future Opportunities


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