Connected_MobilityConnected Mobility

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Author: Roger Lanctot
Publication Date: Sep 27 2019
Pages: 70
 Report Type: Report, Word

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Connected Mobility

Automaker Mobility Strategies: Keeping Up in a Changing Marketplace



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Report Summary:

With vehicle sales expected to slow across much of Europe and North America, automotive OEMs have begun to shift their strategies toward leveraging mobility services as a hedge against declining vehicle ownership.

This report evaluates and describes evolving OEM mobility strategies in an increasingly competitive environment.
Table of Contents

1.    Executive Summary    6
2.    State of the Mobility Services Industry    8
2.1    Car-Sharing Models    8
2.1.1    Free-Floating    8
2.1.2    Station-Based    9
2.1.3    Peer-to-Peer    9
2.2    Ride-Hailing Trends    10
2.2.1    Going Global    10
2.2.2    Lack of uncontested markets    10
2.2.3    Taxi Sub-Contracting    11
2.2.4    Leasing and Rental Programs for the Gig Economy    11
2.3    Multi-modal transportation    11
2.3.1    Two-wheeled mobility    12
2.3.2    Shuttles and Vans    12
2.3.3    Public Transit    13
3.    OEM Mobility Profiles – Scope of Coverage    14
4.    OEM Mobility Profiles    15
4.1    BMW & Daimler    15
4.1.1    Your Now    16
4.1.2    Share Now    17
4.1.3    Reach Now    18
4.1.4    Free Now    20
4.1.5    Daimler—Bosch AV Ride-hailing Pilot    22
4.1.6    Daimler Acquisitions    23
4.1.7    BMW Daimler Insights    23
4.2    FCA    23
4.2.1    Turo Partnership    23
4.2.2    Avis Partnerships    24
4.2.3    Waymo Partnership    24
4.2.4    Aurora Partnership    24
4.2.5    Enjoy Joint Venture    24
4.2.6    FCA Insights    24
4.3    Ford    25
4.3.1    Ford Smart Mobility LLC    25
4.3.2    Ford X    26
4.3.3    Ford Mobility Cloud    26
4.3.4    Ford’s Micromobility and Other Services    27
4.3.5    Public Transit    28
4.3.6    Autonomous Vehicle Partnerships    29
4.3.7    Subscription Services    29
4.3.8    Ford Insights    29
4.4    General Motors    30
4.4.1    Maven    31
4.4.2    Maven Home / Maven for Residents    31
4.4.3    Maven Gig    32
4.4.4    Maven Car-sharing    32
4.4.5    Maven Peer Cars/ Peer-to-peer Car-Sharing    32
4.4.6    Cruise    32
4.4.7    Cruise Anywhere    33
4.4.8    Cruise Honda Partnership    33
4.4.9    GM Insights    33
4.5    Honda    33
4.5.1    Grab Investment    33
4.5.2    ReachDa Investment    33
4.5.3    Monet Technologies    34
4.5.4    Zipcar Partnership    34
4.5.5    Orix Partnership    34
4.5.6    GM Cruise Investment    34
4.5.7    Honda Xcelerator    34
4.5.8    Honda Insights    34
4.6    Hyundai Kia    35
4.6.1    Grab Investment    35
4.6.2    Ola Investment    35
4.6.3    Ioniq Car Share Amsterdam    36
4.6.4    WiBLE    36
4.6.5    Delivery Car (Deal Car)    36
4.6.6    Zero One True Innovation Accelerator Program    36
4.6.7    Aurora Investment    36
4.6.8    Scooter Prototype    36
4.6.9    Hyundai Kia Insights    37
4.7    JLR    37
4.7.1    Addison Lee Acquisition Speculation    37
4.7.2    BMW Partnership    37
4.7.3    InMotion    38
4.7.4    Partnership with Waymo    39
4.7.5    JLR Insights    39
4.8    PSA Group    39
4.8.1    Free2Move    40
4.8.2    Free2Move MaaS Aggregator    40
4.8.3    Free2Move Car-sharing    40
4.8.4    Free2Move Fleet Sharing and Free2Move Fleet Management    41
4.8.5    Free2Move Lease    41
4.8.6    TravelCar Acquisition    41
4.8.7    Opel Acquisition    41
4.8.8    PSA Group Insights    42
4.9    Renault Nissan Mitsubishi Alliance    42
4.9.1    Nissan Intelligent Mobility – Easy Ride    43
4.9.2    Nissan Intelligent Mobility – e-share mobi    44
4.9.3    RCI Mobility Programs    45
4.9.4    Renault MOBILITY – Zity    45
4.9.5    Renault – Renault MOBILITY    46
4.9.6    Moov’in.Paris    47
4.9.7    Renault – Renault Rent    48
4.9.8    Memorandum of Understanding with Didi    48
4.9.9    The Alliance Insights    48
4.10    Toyota    49
4.10.1    Hui Car Share and Servco Pacific Partnership    50
4.10.2    Avis Partnership    50
4.10.3    Uber Partnership—Autono-MaaS    51
4.10.4    Park24 Times Car PLUS Partnership    51
4.10.5    Grab Partnership    52
4.10.6    JapanTaxi Investment    53
4.10.7    Tokyo 2020 Olympic Mobility Services    53
4.10.8    Toyota Insights    55
4.11    Volkswagen AG    55
4.11.1    Audi – SilverCar    56
4.11.2    Audi Select    57
4.11.3    Audi on demand    57
4.11.4    Audi e-tron Scooter    57
4.11.5    Porsche – Passport    58
4.11.6    Porsche – Drive    58
4.11.7    Porsche – Host    59
4.11.8    Volkswagen - MOIA    59
4.11.1    Argo AI    60
4.11.2    VW’s Car.Software Unit    60
4.11.3    Volkswagen – Electrify America Initiatives    61
4.11.4    Volkswagen – We Services    61
4.11.5    WeShare    61
4.11.6    WeDeliver    63
4.11.7    WePark    63
4.11.8    Volkswagen – Gett Investment    63
4.11.9    Didi Investment and Joint Venture    64
4.11.10    VW Insights    64
4.12    Volvo    65
4.12.1    Sunfleet    65
4.12.2    M Mobility Brand    65
4.12.3    Care by Volvo    65
4.12.4    Uber Partnership    66
4.12.5    Volvo Cars Tech Fund    66
4.12.6    Volvo Insights    66
5.    Conclusion    67
6.    How Can We Help You?    69

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