Ford established Latitude AI out of the ashes of the dissolved Argo AI autonomous vehicle startup that it backed along with Volkswagen. Latitude AI intends to develop new automated driving technology with an initial focus on a hands-free, eyes-off driver assist system for next-generation Ford vehicles. This insight discusses Ford’s strategy and how the company plans to monetize ADAS and Autonomous Driving.
Governments and environmentalists alike continue to push, rightfully so, to create cleaner methods of transport. But can electric vehicles fill that requirement? How can consumers be persuaded to switch? And is the automotive supply chain actually ready for this change?
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