Author: Roger Lanctot

Publication Date: Jul 02 2019

Pages: 9

Report Type: Insight, Word

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 Autonomous Vehicles

BlackBerry Pivots from Automotive Infotainment to Autonomous Driving

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Report Summary:

Released from the mobile device market upon which its brand name was founded, BlackBerry has successfully pivoted into the very different markets of enterprise mobility, security, and autonomous vehicle technology.  The automotive infotainment business is expected by Strategy Analytics to grow to $42B by 2025.  By that time, the market for Advanced Driver Assistance Systems (ADAS) will have grown to $60B globally, according to Strategy Analytics estimates.  Blackberry is well positioned to capitalize on that shift in growth driven, as it is, by the industry-wide pursuit of automated driving.

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