ConsumerMetrix
ConsumerMetrix is a unique online database service offering rapid and flexible access to tactical consumer survey data which focuses on products and services in the digital consumer, television, video and media sectors. Survey coverage includes the following themes:- Attitudes to payment and finance
- Household device ownership
- Personal device usage
- Device purchase intentions
- Device price expectations
- Brand ownership
- Brand purchase intentions and preferences
- Service provider customers
- TV, Fixed Broadband, Mobile Broadband, Mobile phone, Home phone
- Broadband and television access technologies
- Television service payments and satisfaction
- Managed home services
- 3D television and video
- Advanced television services and features: availability, usage, perceived value and interest
- Television service: propensity to churn
- Future television concepts
- Online television and video services and applications
- Connected video device usage
- Social networking users and brands
- How much do consumers expect to pay for iPads or other tablets?
- How many people plan to buy an Xbox 360 or PS3 during the next 12 months?
- How do nations vary in usage of digital video recorders?
- Which television services have the highest satisfaction ratings?
- Which brands are people most likely to choose when they next purchase a TV, PC or mobile phone?
- How do the demographics of Apple v. PC owners compare?
- How many people are using the major OTT video services and which devices are they watching them on?
- How useful do consumers find TV mobile phone apps?
- Which television channels do consumers consider an essential part of their pay TV package?
- How many Sky Digital customers plan to drop the service during the coming 12 months?
- How concerned about personal finances are Comcast customers relative to those of Time Warner Cable?
ConsumerMetrix builds on Strategy Analytics’ 30-year history of tracking consumer ownership of devices and demand for entertainment media and services with large-scale end user surveys. In contrast to generic consumer surveys, our work focuses on the specific interests of a technology, service provider and media client base. Our survey designs draw upon the 150 years’ industry expertise resident in our world-class consumer analyst team.
Through a combination of published deliverables, online database access and customised client support ConsumerMetrix offers cost-effective access to the results of regular consumer surveys derived from more than 10,000 interviews annually across five major international markets: the US, France, Germany, Italy and the UK. Other international market coverage, including Canada, Spain, China, India, Japan, South Korea, Russia, the Nordic region, Poland, Hungary, Brazil, Mexico and Indonesia, is available on an ad hoc basis.
Consumer Devices: HDTV, 3DTV, LCD/plasma TV, Blu-ray, Xbox 360, PS3, Wii, PS2, Home cinema, Home computer (desktop, portable, PC, Mac), Handheld games (PSP, Nintendo), Digital TV set-top box, Apple TV, digital media set-top boxes, mobile phone, iPhone, smartphone, iPad, tablet, broadband WiFi router, Internet radio, camcorder, e-reader, home monitoring camera, iPod, personal audio player
- Major TV Brands: Grundig, JVC, LG, Panasonic, Philips, Samsung, Sanyo, Sharp, Sony, Toshiba, Vizio
- Major Phone Brands: Apple, HTC, LG, Motorola, Nokia, RIM/Blackberry, Samsung, SonyEricsson
- Major PC Brands: Acer, Apple, Asus, Compaq, Dell, Emachines, Gateway, HP, Packard Bell, Samsung, Sony, Toshiba
- Social network brands: Facebook, Twitter, Youtube, LinkedIn, DailyMotion, Hi5, Megavideo, MySpace, Orkut
- Major TV service provider brands: AT&T, Comcast, Time Warner Cable, DirecTV, Dish, Sky, Virgin Media, Freeview, Kabel Deutschland, TNT Sat, Free, Neuf Cegetel, Orange, Telecom Italia, Mediaset Premium
- Major Broadband service provider brands: Comcast, AT&T, Verizon, Time Warner Cable, BT, TalkTalk, Virgin Media, Sky, T-Home, United Internet, Vodafone/Arcor, Free, SFR, Orange, Telecom Italia
- Major Mobile service provider brands: Verizon/Alltel, AT&T/Bell South/Cingular, T-Mobile, Sprint/Nextel, Virgin Mobile, Vodafone, Orange, O2, E-Plus, SFR, Bouyges Telecom, TIM, WIND, 3
- Broadband/TV Access Technologies: Cable, xDSL, Fiber, WiMax, Mobile data card/dongle, satellite, terrestrial broadcast, IPTV
- Advanced TV Features (selected examples): VOD, Pause/rewind live TV, Series recording, Mobile phone app, caller ID, whole home DVR, internet access
- Online TV device usage: TV/PC, TV/console, TV/media server, TV/Blu-ray, TV/digital media player, Connected TV, PC, Tablet, Smartphone
- Strategy support and content
- Participation in your planning events
- Sounding board with trusted analysts on market and vendor scenarios
- Direct access to our analysts
- Clients input into our research agenda
- Presentations and workshops on emerging topics
- Visibility at leading sector conferences and events