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Strategy Analytics

OEM Hybrid and Electric Vehicle Strategies: Emissions Mandates Will Grow Demand

Author: Kevin Mak

Publication Date: Nov 28 2013

Pages: 165

Report Type: Report, Word


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Summary

A breakthrough in battery technology has not yet been found and auto makers continue to make incremental improvements in their model offerings in order to raise their desirability. This raises pressure on auto makers’ attempts to comply with new mandates, which may require increased electrification across model line-ups. This Viewpoint updates the previous report published in September 2012 and includes the latest Strategy Analytics forecast for electrified powertrain systems.

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Table of Contents

  • 1 Executive Summary
  • 2 Introduction
  • 3 Tougher Goals
    • 3.1 More Stringent Driving Test Cycles
    • 3.2 New Mandates May Require Electrification
  • 4 Strategies Raising Electric Drive
    • 4.1 Coasting Features
    • 4.2 48 Volt Mild Hybrids
    • 4.3 Switch From Mild to Full Hybridization
  • 5 Incremental Improvements Continuing
    • 5.1 Design Miniaturization
    • 5.2 Platform Strategies
    • 5.3 Production Localization
  • 6 Combustion Engines Will Remain Mainstream
    • 6.1 Changing Consumer Attitude on Fuel Economy
    • 6.2 Recent Improvements in Combustion Engines
      • 6.2.1 Friction Reduction
      • 6.2.2 Fuel Injection
      • 6.2.3 Cylinder Deactivation
      • 6.2.4 Automated Transmissions
      • 6.2.5 Other Efficiencies
    • 6.3 Additional Efficiencies Outside The Powertrain
      • 6.3.1 Navigation
      • 6.3.2 Weight Reduction
      • 6.3.3 Climate Controls
      • 6.3.4 Other Efficiencies
  • 7 Renewed Impetus For Alternative Fuels
    • 7.1 Gasoline Replacements
      • 7.1.1 Diesel
      • 7.1.2 Naphtha
      • 7.1.3 Natural Gas
      • 7.1.4 Methanol
      • 7.1.5 Ethanol
    • 7.2 Hydraulic Hybrid
    • 7.3 Fuel Cell
      • 7.3.1 Lack of Infrastructure
      • 7.3.2 High Production Cost
  • 8 Recent Updates On Electrified Powertrain Technology
    • 8.1 Power Electronics Developments
      • 8.1.1 Silicon Carbide Developments
      • 8.1.2 Gallium Nitride Developments
    • 8.2 Rare Earth Reduction and Substitution Developments
    • 8.3 Virtual Engine Sound System Developments
    • 8.4 Inductive Charging
    • 8.5 Other Developments
      • 8.5.1 Motor-Generator Designs
      • 8.5.2 Drivetrain and Transmissions
      • 8.5.3 Battery Cooling Systems
      • 8.5.4 Range Extender Systems
      • 8.5.5 User Experience Support Systems
      • 8.5.6 Microcontrollers
  • 9 Promoting Electrification
    • 9.1 Sales and Leasing Strategies
      • 9.1.1 Rental Schemes
      • 9.1.2 Recent Discounting
    • 9.2 Tesla Success
    • 9.3 Racing
  • 10 OEM Directory
    • 10.1 BMW
      • 10.1.1 Concepts, Recently-Launched and Future Models
      • 10.1.2 Research and Development Activity
      • 10.1.3 Supply Relationships, Partnerships, Mergers and Acquisitions
    • 10.2 BYD and Other Chinese OEMs
      • 10.2.1 Concepts, Recently-Launched and Future Models
      • 10.2.2 Research and Development Activity
      • 10.2.3 Supply Relationships, Partnerships, Mergers and Acquisitions
    • 10.3 Daimler
      • 10.3.1 Concepts, Recently-Launched and Future Models
      • 10.3.2 Research and Development Activity
      • 10.3.3 Supply Relationships, Partnerships, Mergers and Acquisitions
    • 10.4 FIAT-Chrysler
      • 10.4.1 Concepts, Recently-Launched and Future Models
      • 10.4.2 Research and Development Activity
      • 10.4.3 Supply Relationships, Partnerships, Mergers and Acquisitions
    • 10.5 Ford
      • 10.5.1 Concepts, Recently-Launched and Future Models
      • 10.5.2 Research and Development Activity
      • 10.5.3 Supply Relationships, Partnerships, Mergers and Acquisitions
    • 10.6 Geely and Volvo Cars
      • 10.6.1 Concepts, Recently-Launched and Future Models
      • 10.6.2 Research and Development Activity
      • 10.6.3 Supply Relationships, Partnerships, Mergers and Acquisitions
    • 10.7 General Motors
      • 10.7.1 Concepts, Recently-Launched and Future Models
      • 10.7.2 Research and Development Activity
      • 10.7.3 Supply Relationships, Partnerships, Mergers and Acquisitions
    • 10.8 Honda
      • 10.8.1 Concepts, Recently-Launched and Future Models
      • 10.8.2 Research and Development Activity
      • 10.8.3 Supply Relationships, Partnerships, Mergers and Acquisitions
    • 10.9 Hyundai-Kia
      • 10.9.1 Concepts, Recently-Launched and Future Models
      • 10.9.2 Research and Development Activity
      • 10.9.3 Supply Relationships, Partnerships, Mergers and Acquisitions
    • 10.10 Mitsubishi
      • 10.10.1 Concepts, Recently-Launched and Future Models
      • 10.10.2 Research and Development Activity
      • 10.10.3 Supply Relationships, Partnerships, Mergers and Acquisitions
    • 10.11 PSA
      • 10.11.1 Concepts, Recently-Launched and Future Models
      • 10.11.2 Research and Development Activity
      • 10.11.3 Supply Relationships, Partnerships, Mergers and Acquisitions
    • 10.12 Renault-Nissan
      • 10.12.1 Concepts, Recently-Launched and Future Models
      • 10.12.2 Research and Development Activity
      • 10.12.3 Supply Relationships, Partnerships, Mergers and Acquisitions
    • 10.13 Toyota
      • 10.13.1 Concepts, Recently-Launched and Future Models
      • 10.13.2 Research and Development Activity
      • 10.13.3 Supply Relationships, Partnerships, Mergers and Acquisitions
    • 10.14 Volkswagen
      • 10.14.1 Concepts, Recently-Launched and Future Models
      • 10.14.2 Research and Development Activity
      • 10.14.3 Supply Relationships, Partnerships, Mergers and Acquisitions
  • 11 Market Forecast
    • 11.1 Global Powertrain Demand Forecast
      • 11.1.1 Mild Hybrid Forecast
      • 11.1.2 Full Hybrid Forecast
      • 11.1.3 Plug-In Hybrid Forecast
      • 11.1.4 Electric Vehicle Forecast
    • 11.2 Regional Powertrain Demand Forecast
      • 11.2.1 North America Powertrain Forecast
      • 11.2.2 Japan Powertrain Forecast
      • 11.2.3 Europe Powertrain Forecast
      • 11.2.4 Russia Powertrain Forecast
      • 11.2.5 South Korea Powertrain Forecast
      • 11.2.6 China Powertrain Forecast
      • 11.2.7 India Powertrain Forecast
      • 11.2.8 Brazil Powertrain Forecast
      • 11.2.9 Thailand Powertrain Forecast
      • 11.2.10 RoW Powertrain Forecast
    • 11.3 OEM Market Shares
      • 11.3.1 Hybrid Vehicles
      • 11.3.2 Pure Electric Vehicles
  • 12 Contact the author of this report:
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