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Strategy Analytics

TV Watching You: Attitudes and Concerns

Author: David Mercer

Publication Date: Jul 08 2013

Pages: 13

Report Type: ConsumerMetrix Bulletin

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Summary

Cameras and sensors are increasingly appearing as built-in features in TVs and related devices. Examples include games consoles such as Microsoft’s Xbox Kinect, and it has also been suggested that Intel’s new television device will have similar capabilities. Our survey of more than 6000 consumers suggests a considerable level of resistance to products which can identify who is watching television and which shows they are watching. Nearly a third of people reject the concept outright, and only 14% would accept it without reservations. Negative feelings are strongest with those who are most likely to use the TV, as well as older and female demographics. This Insight report presents survey data on attitudes towards TV-based cameras and sensors from a 6000 user survey across the US and Europe.

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Related Reports

ConsumerMetrix Bulletin - TV/AV Devices: Purchase Intention Index Q4 2012
ConsumerMetrix Bulletin - Cord Cutting and Attitudes to Pay TV
ConsumerMetrix Bulletin - Multiscreen TV Usage in the US

Table of Contents

  • Introduction
  • Key Survey Findings
  • Attitudes towards TV-based Cameras and Sensors
  • Attitudes to TV Cameras/Sensors: Five major countries compared
  • Attitudes to TV Cameras/Sensors: Age groups compared
  • Attitudes to TV Cameras/Sensors by Gender
  • Attitudes to TV Cameras/Sensors: Age groups compared
  • Attitudes to TV Cameras/Sensors by Device Used To Watch TV
  • What Is ConsumerMetrix?
  • ConsumerMetrix: Survey Methodology
  • Key Contacts


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