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Wireless Device Lab
Topics
  • Mobile phones
  • Smartphones
  • Tablets
  • Multiscreen convergence
  • Bluetooth headsets


Customer Analytics
  • User Experience
  • Customer Buying Behavior
  • Market Demand Analysis
  • Segmentation
  • Market Needs


Business Solutions
  • Business Plans
  • Value Proposition
  • Segmentation Strategies
  • Product Roadmaps
  • Competitive Positioning


Report Types
  • Buyer Analysis
  • User Experience Benchmarks
  • Viewpoints
  • Insights
  • Presentations


Strategy Analytics

Smartphone Size Preference on the Rise: 4.5" Most Preferred Size

Author: Paul Brown

Publication Date: Apr 30 2013

Pages: 16

Report Type: Buyer Analysis

Navigation: Wireless Device Lab

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Summary

In the second half of 2012 existing smartphone owners were most likely to be interested in devices with a screen size between 4.2” and 4.7”. 4.5” was the most preferred size, an increase from the same period in 2011. Smartphone intenders show greater interest in slightly smaller devices, while there are also differences in size preference between males and females and dependent on current operating system. As handset manufacturers look to drive up screen size, the majority of consumers surveyed indicated that they preferred prototypes that have a larger screen than their current phone.

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Table of Contents

  • 1 Executive Summary
  • 2 Introduction
  • 3 Overall Size Preference
    • 3.1 Existing Smartphone Owners
    • 3.2 Size Preference over Time
    • 3.3 Smartphone Intenders
  • 4 Purchase Intentions
    • 4.1 Smartphone Size Interest by Gender
  • 5 Size Preference by Current Phone
    • 5.1 Size Preference Based on Current OS
  • 6 Conclusion
  • 7 Analyst Contacts
  • 8 Appendix: Respondent Profile
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