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Smart Home Strategies
Topics
  • Home energy management, control, security and monitoring
  • Devices, systems, applications and services
  • Users, sales, revenues and ARPUs
  • Consumer demand and segmentation
  • Value chain and competitive analysis


Customer Analytics
  • User Experience
  • Customer Buying Behavior
  • Segmentation
  • Market Demand Analysis
  • Market Needs


Business Solutions
  • Business Plans
  • Value Proposition
  • Segmentation Strategies
  • Product Roadmaps
  • Competitive Positioning


Report Types
  • Global Forecast
  • Regional Forecast
  • Viewpoints
  • Insights
  • Presentations


Strategy Analytics

Identifying Smart Home Customers: Consumer Segmentation Analysis - Europe

Author: William Ablondi

Publication Date: Feb 26 2013

Pages: 58

Report Type: Buyer Analysis

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Summary

This report presents results of a latent class segmentation analysis based on responses to a series of attitudinal and behavioral questions asked of consumers in France, Germany, Italy and the UK with the goal of identifying the best prospects for smart home systems and services. It provides a characterization and quantification of likely early smart home adopters, what they are interested in and what they are willing to pay for selected capabilities. Regional differences to consider in marketing campaigns are revealed and discussed.

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Table of Contents

  • 1 Executive Summary
  • 2 Segmentation Summary and Comparisons
    • 2.1 Segment Comparisons: Current Use of Selected Smart Home Services
    • 2.2 Segment Comparisons: Interest in and Willingness to Pay for Selected Smart Home Services
  • 3 Segment Profiles
    • 3.1 Overall Characteristics of Western European Sample
    • 3.2 Segment Profile: Impressers
    • 3.3 Segment Profile: Frugal Nesters
    • 3.4 Segment Profile: Affluent Nesters
    • 3.5 Segment Profile: Contrarians
    • 3.6 Segment Profile: Practical Greens
    • 3.7 Segment Profile: Convenience Seekers
    • 3.8 Segment Profile: Low-income Greens
    • 3.9 Segment Comparisons on Five Key Dimensions
  • 4 Current Use, Interest In and Willingness to Pay for Selected Smart Home Services
    • 4.1 Security
    • 4.2 Remote Monitoring and Control
    • 4.3 Remote Healthcare
    • 4.4 Remote Energy Management
    • 4.5 Summary across All Applications
  • 5 Methodology
    • 5.1 Survey Methodology
    • 5.2 Segmentation Methodology
  • 6 Contact the authors of this report:

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