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Strategy Analytics

Digital Television Operator Performance Benchmarking: North America Q1'12

Author: Jason Blackwell

Publication Date: Aug 03 2012

Pages: 19

Report Type: Data Table, Excel


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Summary

North American DTV providers continued the improvement in DTV net adds for the third consecutive quarter by adding 1.3 million subscribers in the first quarter of 2012. Net adds across North America improved by 13% quarter-over-quarter but trended downward by 16% year-over-year. Amongst the major platforms Digital Cable was able to outpace IPTV for the second consecutive quarter by adding a tracked 556,000 subscribers in Q1 while IPTV added 380,000 and DTH added 185,000. There are now more tracked IP subscribers than Analog Cable subscribers as the tracked aggregated totals stood at 8.3 million and 7.8 million in the US respectively. The excellent quarter for Cable was headlined by TWC’s acquisition of Insight which brought the firm an additional 600,000 Pay TV subscribers and brought the firm’s total Pay TV subscriber base past the 9 million digital mark and 12 million Pay TV subscribers in total. Looking at the Satellite market, Dish was able to continue a positive trend in net adds with the firm acquiring 104,000 subscribers which is a significant improvement in year-over-year and quarter-over-quarter results and is the best quarterly result since first quarter 2010. This interactive database summarizes quarterly subscriber growth trends for the 19 leading Digital Pay TV Operators operating in the United States and Canada. In addition to tracking subscribers, market shares and selected financial metrics, the report also provides operator-level subscriber forecasts for 2012. The report also contains a flat file of all data, allowing clients to create customized pivot tables.

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Table of Contents

    Summary
    Top 10 Pay TV Operators-sub
    Top 10 Pay TV Operators-net add
    Pay TV Operator Sub Data - USA
    Pay TV Operator Sub Data - CAN
    FLAT FILE
    Notes
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