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App Ecosystem Opportunities
Topics
  • App downloads by platform/channel
  • Tablets apps versus phone apps
  • User download behavior
  • Successful app business models
  • The value of the ecosystem
  • Understanding developer behavior
  • Disintermediation of existing players


Customer Analytics
  • User Experience
  • Customer Buying Behavior
  • Segmentation
  • Willingness to Pay
  • Market Needs


Business Solutions
  • Business Plans
  • Value Proposition
  • Segmentation Strategies
  • Product Roadmaps
  • Competitive Positioning


Report Types
  • Global Forecast
  • Regional Forecast
  • Viewpoints
  • Insights
  • Presentations


Strategy Analytics

HTML5: No Threat to Native App Dominance

Author: Joshua Martin

Publication Date: Jul 23 2012

Pages: 34

Report Type: Report, Word


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Summary

The question for many is not if but when HTML5 will replace native apps. This report (the second of three in a series) finds that HTML5 apps are not the future. Facing business, technical, and revenue challenges HTML5 apps will never gain mainstream popularity. However, a third type of app might bridge HTML5 and native apps in an effective way to keep the app ecosystem engine revved while increasing developer support across platforms.

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Table of Contents

  • 1 Executive Summary
  • 2 What is HTML5?
  • 3 HTML5 - What it can and cannot do
    • 3.1 Capabilities in summary
  • 4 Company Strategies
    • 4.1 Google Profile
    • 4.2 Apple Profile
    • 4.3 Microsoft Profile
    • 4.4 Facebook Profile
    • 4.5 Mozilla
    • 4.6 Adobe
  • 5 The business case against pure HTML5 stores and apps
  • 6 HTML5 and ringmark
  • 7 Making HTML5 and Native live together
    • 7.1 Adobe/PhoneGap
      • 7.1.1 What is PhoneGap?
      • 7.1.2 Background (from the company)
      • 7.1.3 Investors
      • 7.1.4 Native API Support
      • 7.1.5 Supported Platforms
      • 7.1.6 Apps built using PhoneGap
      • 7.1.7 The future
    • 7.2 Sencha
      • 7.2.1 What is Sencha?
      • 7.2.2 Background
      • 7.2.3 Investors
      • 7.2.4 Native API Support
      • 7.2.5 Supported Platforms
      • 7.2.6 Apps built using Sencha
      • 7.2.7 The future
    • 7.3 Marmalade
      • 7.3.1 What is Marmalade?
      • 7.3.2 Background (from the company)
      • 7.3.3 Investors
      • 7.3.4 Native API Support
      • 7.3.5 Supported Platforms
      • 7.3.6 Apps built using Marmalade
      • 7.3.7 The future
    • 7.4 Appcelerator
      • 7.4.1 What is Appcelerator?
      • 7.4.2 Background (from the company)
      • 7.4.3 Investors
      • 7.4.4 Basic functionality
      • 7.4.5 Native API Support
      • 7.4.6 Supported Platforms
      • 7.4.7 Apps built using Appcelerator
    • 7.5 Brightcove
      • 7.5.1 What is Brightcove's solution?
      • 7.5.2 Background (from the company)
      • 7.5.3 Investors
      • 7.5.4 Basic functionality
      • 7.5.5 Native API Support
      • 7.5.6 Supported Platforms
      • 7.5.7 Apps built using AppCloud
      • 7.5.8 The future
  • 8 The case for hybrid apps
  • 9 Conclusions and Recommendations
    • 9.1 Conclusions
    • 9.2 Recommendations
      • 9.2.1 Carriers
      • 9.2.2 Media Companies
      • 9.2.3 OEMs
    • 9.3 Contact the author of this report:
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