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Topics
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Facebook's Impact on Spotify
Author: Ed Barton
Publication Date: Jun 26 2012
Pages: 22
Report Type: Presentation, PowerPoint
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This presentation looks at how online content services are leveraging the Facebook platform and highlights some of the early performance impacts. In September 2011 Facebook released a suite of tools to enable third party digital media services to use the Facebook platform to drive usage and customer acquisition. A number of prominent digital content services have begun to use these tools in a variety of ways to drive performance. - music streaming services such as Spotify, Deezer, Soundcloud, Mixcloud - online news providers such as Washington Post, Independent and Guardia - other online services such as Tripadvisor, AirBnB, Digg While games, news, streaming music and some other types of online content have found some success, social networking platforms will have to evolve to replicate the success for OTT video and TV.
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4 Jun 2013 to 6 Jun 2013
Cologne Germany
© 2013 Strategy Analytics