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Strategy Analytics

Online Advertising Index (OAI): Q1 2012

Author: Leika Kawasaki

Publication Date: Jun 01 2012

Pages: 36

Report Type: Data Table, Excel


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Summary

Global online advertising revenue in Q1 2012 continued to improve year-on-year growing by 22.2 per cent. The leading firms were driven by strong growth in online video and social networking advertising. Chinese firms, including Youku and Tencent, carried strong Q4 growth into Q1 2012. Strong performances by Blinkx, LinkedIn, and Pandora reflected growth in ad-spending across online video, SNSs and online music platforms. On a trailing twelve months (TTM) basis the Online Advertising Index (OAI) improved 4.9 per cent over the previous quarter, equal to a 175 per cent increase from the index base period Q4 2006. The companies included in the OAI are: Google, Yahoo, Facebook, Microsoft, Baidu, Yahoo Japan, Axel Springer Digital Media, IAC/InerActiveCorp, AOL, NHN, CBS Interactive, Yandex, Schibsted Online, ValueClick, Daum, Tencent, Sohu, Sina, New York Times, Pandora, LinkedIn, Youku, Blinkx, Zynga, Washington Post, Netease, Monster, and Rediff.

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Related Reports

Data Table, Excel - Online Advertising Index (OAI): Q4 2011
Data Table, Excel - Online Advertising Index (OAI): Q2 2012
Data Table, Excel - Digital Media Index (DMI): Q1 2012

Table of Contents

    Summary
    OAI-Quarterly
    OAI-TTM
    OAI-Quarterly Market Share
    OAI-TTM Market Share
    Market Value $ Quarterly
    Market Share %Quarterly
    Market Value $TTM
    Market Share %TTM
    Index Growth Quarterly
    Index Growth TTM
    Search Advertising Market Share
    Parent Company Revenue
    Foreign Exchange Rates
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