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Topics
- Devices
- Services
- Content and Media
Customer Analytics
Business Solutions
- 1,000,000+ Unique Survey Datapoints
- 10,000+ annual respondents
- Five major countries; Others available on request
- 30 consumer electronics devices
- ~60 major consumer technology and service brands
Report Types
- Online database access
- Multiple crosstabs
- Access to historical data
- Chart export
- Keyword Search
Technology Brand Preferences
Author: David Mercer
Publication Date: May 30 2012
Pages: 11
Report Type: ConsumerMetrix Bulletin
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Samsung is the clear leader in the ConsumerMetrix Technology Brand Preference Index, followed by Sony, HP, Apple and LG. There are significant variations according to geography, age and income demographics. Notably, Apple is vying for top spot with Samsung and Sony in the highest income groups. This Bulletin presents consumer preference rankings for 17 consumer technology brands: Acer, Apple, Asus, Dell, HP, Lenovo, LG, Motorola, Nokia, Panasonic, Philips, RIM (Blackberry), Samsung, Sanyo, Sharp, Sony/SonyEricsson and Toshiba.
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Table of Contents
- Introduction
- Key Survey Findings
- Technology Brand Preference Index
- Brand Preference Index by Country
- Brand Preference Index by Age Group
- Brand Preference Index by Income Group
- What Is ConsumerMetrix?
- ConsumerMetrix: Survey Methodology
- Key Contacts
A comprehensive database covering mobile tariffs and services worldwide. It provides an easy to use online tool to compare and evaluate tariffs and service information from over 50 countries and a wide range of operators and mobile packages.
22 May 2013 to 23 May 2013
London
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