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Strategy Analytics

CE Vendor Quarterly Analysis LG: Q1 2012

Author: Kantideep Thota

Publication Date: May 29 2012

Pages: 14

Report Type: Presentation, PowerPoint


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Summary

Intensifying competition and sluggish demand meant LG delivered lackluster revenue of US $11.01 billion (-7.1% YoY) in Q1 2012, but an increase in profitability provided a bright spot in this quarter’s earnings. LG endured a revenue decline in all its business segments, compared to the previous year quarter – the overall revenue decline was driven by a slump in LG’s consumer electronics segments: Home Entertainment (-6.8% YoY) and Mobile Communications (-14.2% YoY). The less glamorous Home Appliance (-2.7% YoY) and Air Conditioning (-1.2% YoY) segments fared slightly better and experienced only moderate declines in revenue. The Home Entertainment segment, comprised mostly of FPTV, delivered an operating profit margin of 4.1%, up 2 percentage points from both the year-ago quarter and the sequential quarter. In contrast to LG’s rivals such as Apple and Samsung, the revenue share from the Mobile Communication segment is not growing. Moving forward, LG plans to focus on profitability in the Home Entertainment segment with the introduction of narrow bezel Cinema Screen 3D TVs with Smart TV functionality, and also continue with improvements in supply chain management.

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