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Wireless Device Lab
Topics
  • Mobile phones
  • Smartphones
  • Tablets
  • Multiscreen convergence
  • Bluetooth headsets


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  • User Experience
  • Customer Buying Behavior
  • Market Demand Analysis
  • Segmentation
  • Market Needs


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  • Value Proposition
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Strategy Analytics

Understanding Behaviors of Advanced Mobile Phone Users in China

Author: Alvin Wu

Publication Date: May 11 2012

Pages: 35

Report Type: Buyer Analysis


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Summary

This report presents the results of Strategy Analytics’ User Experience Practice web survey investigating behaviors of advanced Chinese mobile phone owners. Advanced phone users in China rated a phone that is easy to use as the most important purchase priority, while a device with a long battery life and that matches their personal style as the second and third. The camera feature was rated as the most important feature by Chinese respondents, while they prefer a phone with a slate form factor and touchscreen. Apple owners in China are the most loyal to their phone manufacturer than owners of other device brands. Mobile web is the most frequently used service, while the music player is the most frequently used feature by Chinese respondents.

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Table of Contents

  • 1 Executive Summary
  • 2 Introduction
  • 3 Respondent Profiles
    • 3.1 Demographics
    • 3.2 Phone Information
  • 4 Device Purchase Behaviors
    • 4.1 High-Level Purchase Priorities
    • 4.2 Device Feature Priorities
  • 5 Brand and Operator Loyalty
  • 6 Form Factor and Input
    • 6.1 Form Factor
    • 6.2 Input
  • 7 Feature and Service Usage
  • 8 Feature and Service Satisfaction
  • 9 Camera Priorities
  • 10 Media Use
  • 11 Messaging Behavior
  • 12 Mobile Internet
    • 12.1 Method for Accessing Websites
  • 13 Applications
    • 13.1 Application Purchase Prices
    • 13.2 Application Usage
    • 13.3 App Store Usage and Priorities
    • 13.4 Application Interest
  • 14 Social Networking
    • 14.1 Social Network Accounts
    • 14.2 Social Networking Usage
    • 14.3 Mobile Social Networking Features Interest
  • 15 Future Services
  • 16 Multiple Devices
  • 17 Contacts
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