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Wireless Media Lab
Topics
  • Mobile web
  • Mobile applications
  • Mobile media
  • Mobile messaging
  • Mobile social networking
  • Mobile gaming


Customer Analytics
  • User Experience
  • Customer Buying Behavior
  • Market Demand Analysis
  • Segmentation
  • Market Needs


Business Solutions
  • Business Plans
  • Value Proposition
  • Segmentation Strategies
  • Product Roadmaps
  • Competitive Positioning


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  • User Experience Benchmarks
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Strategy Analytics

Best Practice Guidelines for Chinese Application Stores

Author: Alvin Wu

Publication Date: Apr 17 2012

Pages: 44

Report Type: Benchmark

Navigation: Wireless Media Lab

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Summary

This report presents best practice guidelines for providing a superior mobile application store experience for Chinese consumers based on user evaluations of four mobile application stores – Apple App Store, Windows Marketplace, Android Market, and Huawei Hispace. While many best practices are global, certain localized features are demanded by Chinese consumers. An in-depth analysis of the user experience of each application store is provided.

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Table of Contents

  • 1 Executive Summary
  • 2 Introduction and Methodology
  • 3 Chinese Consumer Behavior
  • 4 Mobile Application Store Best Practices for Chinese Consumers
    • 4.1 Store Layout
    • 4.2 Categories
    • 4.3 Search
    • 4.4 App Information
    • 4.5 Purchase & Download
  • 5 Apple App Store
    • 5.1 Store Layout
    • 5.2 Categories
    • 5.3 Search
    • 5.4 App Information
    • 5.5 Purchase & Download
  • 6 Windows Marketplace
    • 6.1 Store Layout
    • 6.2 Categories
    • 6.3 Search
    • 6.4 App Information
    • 6.5 Purchase & Download
  • 7 Android Market
    • 7.1 Store Layout
    • 7.2 Categories
    • 7.3 Search
    • 7.4 App Information
    • 7.5 Purchase & Download
  • 8 Huawei Hispace
    • 8.1 Store Layout
    • 8.2 Categories
    • 8.3 Search
    • 8.4 App Information
    • 8.5 Download
  • 9 Conclusions
  • 10 Contacts
  • 11 Appendix: Respondent Profile
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