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Strategy Analytics

Vehicle Purchase Behavior and Priorities of Chinese Consumers

Author: Alvin Wu

Publication Date: Mar 13 2012

Pages: 16

Report Type: Buyer Analysis


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Summary

This report presents the findings of Strategy Analytics’ consumer survey and consumer focus group research on Chinese consumers’ vehicle purchase priorities and behaviors. The vehicle brand, safety features, and purchase price were rated as the top three priorities when purchasing their next vehicle. Chinese consumers would make their purchase decision based on the information on manufacturers’ website, professional vehicle magazines and websites, as well as the test drive experiences. Most participants were willing to pay for safety related features. However, participants exhibited less interest in communication features and infotainment/entertainment features.

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Table of Contents

  • 1 Executive Summary
  • 2 Introduction
  • 3 Purchase Priorities
    • 3.1 Purchase Priorities
    • 3.2 Test Drive Experience Plays Key Roles in Consumers' Final Decision
    • 3.3 Brand
    • 3.4 Interest in Vehicle Types
    • 3.5 Safety Features Important to Chinese Consumers
  • 4 Conclusion
  • 5 Analyst Contacts
  • 6 Appendix: Respondent and Participant Profile
    • 6.1 Web Survey
    • 6.2 Consumer Research
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