UNITED STATES       UNITED KINGDOM   FRANCE
Boston MA Ohio Milton Keynes  
Strategy Analytics Inc Strategy Analytics Inc Strategy Analytics Ltd. Strategy Analytics
199 Wells Avenue Suite 108   Bank House, 171 Midsummer Boulevard 15, rue Reaumur
Newton MA   Milton Keynes 75003 Paris
MA 02459   MK9 1EB France
USA USA United Kingdom  
Tel: +1 617 614 0700 Tel: +1 617 614 0716 Tel: +44 1908 423600 Tel: +33 1 53 40 99 50
Fax: +1 617 614 0799
  Map/Get Directions
Fax: +1 614 431 2343 Fax: +44 1908 423650
  Map/Get Directions
Fax: +33 1 53 40 99 59
  Map/Get Directions
       
      GERMANY
Los Angeles San Francisco Bay Area London  
Strategy Analytics Inc Strategy Analytics Inc Strategy Analytics : Teligen Strategy Analytics GmbH
3282 Cortese Drive 2610 Presidio Dr. Great West House, Great West Road Sebastiansplatz 5
Los Alamitos Brentwood Brentford D-80331 Muenchen
CA 90720 CA 94513 Middlesex, TW8 9DF Germany
USA USA United Kingdom  
Tel: +1 617 614 0719 Tel: +1 617 614 0732 Tel: +44 2081 850402 Tel: +49 89 51 51 35 0
Fax: +1 562 493 0280 Fax: +1 925 308 7727 Fax: +44 2081 850419
  Map/Get Directions
Fax: +49 89 51 51 35 55
  Map/Get Directions
       
JAPAN   KOREA CHINA  
       
Strategy Analytics Inc Strategy Analytics Inc Strategy Analytics Inc  
Level 18 Yebisu Garden Place Tower 16F, Gangnam Bldg., 1321-1 59-2-102 Beijing Suncity  
4-20-3 Ebisu Shibuya-ku Seocho-dong, Seocho-gu No. 30 Litang Road, Xiaotangshan  
Tokyo 150-6018 Seoul, 137-070 Changping District, Beijing  
Japan Korea P. R. China 102209  
Tel: +81-3-5789-5935 Tel: +82 2 310 9122 Tel: +86 10 8975 5246  
  Fax: +82 2 757 7100 Fax: +86 10 8975 5246  
       
    TAIWAN  
       
PK & Wise Hinton Information Services  
6F J's Building 6F-3 #103 Rueihu Street  
1487-4 Seeocho-dong Seocho-gu Neihu  
Seoul 137869 Taipei 11494  
Korea Taiwan  
Tel: +82 2 597 8756 Tel: +886-2-27993110 ext. 319  
Fax: +82 2 598 9444 Fax: +886-2-27995560
close

close
Wireless Device Lab
Topics
  • Mobile phones
  • Smartphones
  • Tablets
  • Multiscreen convergence
  • Bluetooth headsets


Customer Analytics
  • User Experience
  • Customer Buying Behavior
  • Market Demand Analysis
  • Segmentation
  • Market Needs


Business Solutions
  • Business Plans
  • Value Proposition
  • Segmentation Strategies
  • Product Roadmaps
  • Competitive Positioning


Report Types
  • Buyer Analysis
  • User Experience Benchmarks
  • Viewpoints
  • Insights
  • Presentations


Strategy Analytics

Smartphone Owners Want Thin Devices with Larger Displays

Author: Paul Brown

Publication Date: Mar 12 2012

Pages: 14

Report Type: Buyer Analysis

Navigation: Wireless Device Lab

Ask the author

Summary

Strategy Analytics has identified that smartphone owners want devices that have larger displays. Almost 90% of existing smartphone owners chose a prototype smartphone with a display larger than their current device as their most preferred size. The sweet spot for these users is 4.0-inches to 4.5-inches, driven by increased web browsing and multimedia experiences. As manufacturers drive smartphones with larger displays onto the market, they need to ensure that these devices remain thin, ‘pocketable’ or ‘pursable’ and have a high-resolution display to ensure high adoption.

Already a Strategy Analytics Client? Log in to access this content.

Buy this report for $1,400

This report is available for individual purchase.

Related Dashboards


Table of Contents

  • 1 Executive Summary
  • 2 Introduction
  • 3 Overall Size Preference
    • 3.1 Size Purchase Intentions: Thin (9mm) Phones
    • 3.2 Size Purchase Intentions: Thick (13mm) Phones
  • 4 Size Preference by Gender
  • 5 Size Preference by Current Phone
    • 5.1 Size Preference Based on Current Phone's Display Size
    • 5.2 Size Preference Based on Current OS
  • 6 Conclusion
  • 7 Contacts
  • 8 Appendix: Respondent Profile
© 2014 Strategy Analytics