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Teligen Tariff and Benchmarking
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Strategy Analytics

Mobile Broadband Price Benchmarking Update for December 2011

Author: Halvor Sannaes

Publication Date: Jan 25 2012



Report Type: Teligen


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Summary

Latest update for Mobile Broadband Price Benchmarking; the new name for T-Wireless

The latest update to the service, which is now available to download, shows a much more modest increase in the number of mobile broadband plans. The number of plans in the system now totals 2763, an increase of just under 5% since the previous update.

SIM-only plans continue to be an important part of a mobile operator’s portfolio, and one we would expect to see increased focus on going forwards, as consumers who already have their own device don’t necessarily want to subscribe to a plan where a further device is included. Almost 20% of all mobile broadband plans covered by the system are SIM-only. Notable countries where SIM-only plans are particularly prominent include Australia – where SIM-only accounts for 28% of all mobile broadband plans, Italy (where SIM-only equals 21% of the total), Mexico (28% are SIM-only), Poland (21% are SIM-only) and the UK (24% are SIM-only)

4G/LTE plans continue to gain ground, with plans now offered from operators in Austria, Australia, Denmark, Estonia, Finland, Germany, Hungary, Japan, Poland, Sweden, Turkey and the US. Pricing strategies vary from operator to operator, however. For example, in Sweden, LTE is being positioned more as a premium service, with prices often being significantly higher than 3G. In the US, by contrast, 4G pricing is on par with 3G, or even with initial price discounts/promotions, as operators try to migrate users to the service as seamlessly as possible.

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