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Wireless Media Lab
Topics
  • Mobile web
  • Mobile applications
  • Mobile media
  • Mobile messaging
  • Mobile social networking
  • Mobile gaming


Customer Analytics
  • User Experience
  • Customer Buying Behavior
  • Market Demand Analysis
  • Segmentation
  • Market Needs


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  • Value Proposition
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  • User Experience Benchmarks
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Strategy Analytics

Mobile Messaging: Consumer Behaviors around Text Messaging and Over-The-Top Messaging Applications

Author: Paul Brown

Publication Date: Sep 30 2011

Pages: 28

Report Type: Buyer Analysis

Navigation: Wireless Media Lab

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Summary

Although SMS will remain the most dominant form of mobile messaging over the next five years, emerging ‘over the top’ messaging applications are providing users with increased choice, and changing their messaging behaviors. Strategy Analytics believes that these developments represent a significant threat to operators’ SMS revenues. Heavy messengers in both the US and UK are likely to send more messages on their phone using forms of messaging other than SMS. In order to provide a superior messaging experience, messaging services should have the capability of sending multiple forms of content, allow for enhanced group messaging, integrate presence management through context awareness and be linked with location services.

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Table of Contents

  • 1 Executive Summary
  • 2 Introduction
    • 2.1 Methodology
  • 3 Messaging Behaviors
    • 3.1 Why do People Send Messages?
  • 4 Choosing a Messaging Service to Use
  • 5 Over the Top Messaging
    • 5.1 What Are OTT Messaging Services?
    • 5.2 Why Use Alternative Messaging Services?
    • 5.3 Choosing Which Messaging Service to Use
      • 5.3.1 Text Messages
      • 5.3.2 Email
      • 5.3.3 OTT Messaging Services
    • 5.4 Problems with Alternative Messaging Services
  • 6 Consumer Perceptions of Major OTT Messaging Applications
    • 6.1 Facebook
    • 6.2 BlackBerry Messenger
    • 6.3 WhatsApp Messenger
    • 6.4 Skype
    • 6.5 HeyTell
  • 7 Accessing Messages
  • 8 Critical Success Factors for a Superior Messaging Experience
    • 8.1 Ability to Send Content
    • 8.2 Group Messaging
    • 8.3 Presence Management
    • 8.4 Location
  • 9 Conclusion
  • 10 Analyst Contacts
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