Blackberry's calendar third quarter 2012 is similar to Nokia's, in that it has stabilized its revenues and reduced its operating losses quarter on quarter, while awaiting the introduction and uptake of a 'new improved' smartphone OS. Blackberry has its own new OS (QNX-based Blackberry10) while Nokia is reliant upon Windows Phone 8 from Microsoft. Blackberry's CEO insists, as one would expect, that BB10 will truly differentiate Blackberry and enable a comeback - but examination of Blackberry's decline after delays of 1 year in BB10 must raise questions about this. For example, Blackberry's smartphone market share in N. America has fallen from 53% to 5%. This new GFP Dossier explores Blackberry's competitive performance, strategies and SWOT. Quantitative and qualitative contributions from other SA programs including Wireless Smartphone Strategies, Wireless Device Strategies, Tablet & Touchscreen Strategies and the Automotive Program are gratefully acknowledged. Global Forces Program serves Competitive and Strategic Intelligence through the up-to-date integration of Intelligence Analysis, Competitor Profiles and Disruption Alerts.
Already a Strategy Analytics Client? Log in to access this content.
Available to Clients Only
This report is available to Strategy Analytics clients only. To see the benefits of becoming a client click here.
To discuss pricing options please contact our sales representative.
Table of Contents
- 1 Strategic Impact on m-ICT Industry
- 2 Key Financials
- 3 Corporate Profile
- 4 Mission, Objectives & Strategies
- 5 Competitive Position
- 6 SWOT
Global Forces Program (GFP) brings a new, strategic capability to Strategy Analytics, leveraging the rich experience of its two founder members in Strategy and Intelligence within the Communications industry.
© 2013 Strategy Analytics