HTC might be considered the come-from-behind kid. HTC’s humble beginnings as a notebook manufacturer were not long lived -- the company quickly migrated to wireless devices with a particular acumen for touch screens when others were just dabbling with this approach. It developed the first smartphone using Microsoft’s Windows Phone platform in 2002 and the first Microsoft 3G based smartphone in 2005. Both the Palm Treo 650 and iPaq were developed by HTC. The company is now investing in media distribution and cloud-based offerings with stakes in KKbox, Saffron Digital (acquired), and OnLive for cloud gaming. HTC has been catapulted by Google’s Android OS in addition to its earlier Microsoft mobile phone developer ties and its support of Microsoft’s Windows Phone 7 (WP7) OS. HTC created the first Android phone in 2008 called the “Dream” which was marked by T-Mobile as the G-1 and has a growing list of companies that rely on it for its ODM products. HTC continues to demonstrate its nimbleness as it develops innovative designs that capture the imagination of its customers and cause the competition to take notice. HTC, however, is not without its challenges. As a largely single product line company in a fiercely competitive market, HTC will have to differentiate on its core strengths – innovation, rapid design, efficient production and logistics, and a strong price/value equation. It will need to consider further diversification as the Smartphone and Tablet markets become commoditized.
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Table of Contents
- 1 Strategic Impact on m-ICT Industry
- 2 Key Financials
- 3 Corporate Profile
- 4 Mission, Objectives & Strategies
- 5 Competitive Position
- 6 SWOT
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